Anna Vening (BA 2008)
Anna Vening's final collection and thesis asked the question: How can designers design happiness?
Studio & Thesis project
Consumerism can be understood as a way of life that is excessively preoccupied with the consumption of goods, equating personal happiness with this process. We consume in an attempt to satisfy our fundamental human needs, mainly our social needs of esteem, companionship and community. 'Designing Happiness' aims to explore how designers could satisfy these needs in other ways, not by creating the latest fast fashion garment, but by encourgaing people to get together with friends, establish communities, appreciate the world around us and learn and create new things.