TED's Ten:8 – Design to Reduce the Need to Consume

This strategy is about making stuff that lasts, stuff that we really want and want to keep and look after, and the design and production of textiles and products which adapt and change with age. This strategy is also about exploring alternative forms of design and consumption such as co-design and collaborative consumption.

“Clothing sales have increased by 60% in the last ten years” (Oakdene Hollins, 2006)


  • Emotionally durable design
  • Slow design
  • Consumer participation in co-design and collaborative consumption, crowd sourcing and social networks
  • Apps for bespoke information

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